Low Life

The usual line of marketing at Demon Tweets is to sell ‘off the page’ at every given opportunity which for emails is not really ideal if your offers are weak and your focus repetitive. With this particular email campaign, it was a different route to the norm. The idea to provide information about one product group and direct traffic to the individual brands associated with it.

With this I wanted to build in strong affiliation with the target audience, working on aspirations in imagery and using a language or visual pun that a seasoned customer would get and a newbie would understand. The image of a 350z on rota grids is one I took myself and used it because it suggested and represented a good achievable aspiration for a lot of car people but also hinted at more with green Porsche gt2 in the background – maybe suggesting your new suspension will give you Porsche beating capabilities?

Ideally, The brand buttons would have been used to profile customers and send follow up emails to try and catch sales – however, this was a bit too soon for Demon Tweeks. The thought was there though.