Tweeks Cycles Logo

As part of the re-development of the Tweeks Cycles website an external agency redesigned the Tweeks Cycles logo much to the dismay of the in house design team who were not consulted at any point. What they put forward was not suitable for the brand ethic or the target audience. It was pretty bad and most likely misguided.

As a team, we worked to present out own redesign of the logo. We each put forward some designs and refined our ideas down to a shortlist. The logo here is what I had developed and put forward with elements from some of the other designs from my co-designers (the ‘tc’ icon). Overall I think we achieved a dynamic logo that still retained some feel of the original, helping to keep the brand continuity and keeping it recognisable as Tweeks Cycles.