We Are Tweeks Cycles

Tweeks Cycles is still quite a fledgling brand, however, straight from its conception, it has been marketed without establishing its core values. Every advert had previously been about maximising every last square cm of space to generate sales of the product. These ads were very cramped and possibly had the opposite net result when presented to their design savvy audience.

The brief was to create a branding advert that affirmed the brand’s core values and re-introduced itself to its target market. It was important to me that we conveyed the fact that everyone involved at Tweeks Cycles was a passionate cyclist.

While discussing my brainstorming sheet with the design manager and batting around ideas we somehow came to the conclusion that the brainstorming sheet itself was actually summing up everything Tweeks Cycles wanted to convey.

We decided to mix flat a flat lay style of photography which was popular in the cycling zygite with a hand-drawn feel of typography to illustrate a simplified version of the brainstorm sheet.

As always, everything was designed and photographed in-house by myself with the consultation of the team. After we had gathered some aspirational parts together, we took a series of flat lays tailored to specific target audiences within cycling. It was then time illustrate between them with the Tweeks Cycles core messages.

The end result was certainly quite unique and certainly stood out when set against a sea of similarity within the cycling press. Hopefully, it set the tone for Tweeks Cycles to be a stand out company run by enthusiasts.